Hypnotherapy Reputable Or Misleading - 1170 Words

Hypnotherapy: Reputable or Misleading? At some point in our life we may be faced with the question, â€Å"Is hypnosis real?† The question can be presented anytime and anywhere. Whether it takes place before your eyes at the county fair or in the office of a psychiatrist, hypnotherapy is sure to raise some interest. The issue at hand, for most individuals, is trying to debunk as to whether or not one can actually rely on hypnotherapy. Does hypnotherapy truly resolve a problem or is the whole act just a placebo effect to suppress memories or habits? What is hypnotherapy? Hypnotherapy is the act of an individual guided through relaxation, and intense concentration that is focused on specific thoughts or actions (Hypnotherapy-Hypnosis 1). There are two subtypes of hypnotherapy, the two forms being suggestive hypnotherapy and analysis hypnotherapy. Through suggestive hypnotherapy, a certified professional can provide the patient with alternatives, methods of dealing with behaviors or perceptions they may be dealing with. Analysis therapy involves a certified professional first setting the foundation by revealing the trauma, then suggesting alternatives, creating a long-term positive effect. When taking the hypnotherapy approach, the most effective approach is for individuals who suffer from obstacles such as: irrational fears, excessive eating, procrastination, anxiety, etc. Individuals who suffer from habits such as these, as well as other habits, can expect a positive outcome

Evaluation Essay on Social Networking - 1756 Words

Social Networking: Negative Impact on Society, Especially the Youth Social networking sites allow you to connect with old friends from high school, family that lives far away, in my case, even in another country as missionaries, friends down the street, coworkers, and just about anyone else you can think of. This can make you feel more connected to the world around you. You can keep up with what everyone is doing and accomplishing in their lives very easily through statuses and pictures posted every day. I have met new family members, whether by marriage or by birth, through Facebook who I otherwise have not had the opportunity to meet. One of my uncles, who recently passed away, had an affair about thirty years ago and did not†¦show more content†¦They could have an alterior motive such as stalking or even bullying you, which leads to my next issue. Cyber bullying is becoming a bigger and bigger problem on social networking sites. There have been quite a few teenage suicide s in which cyber bullying seems to have played a role. In at least one case, the suicide of Alexis Pilkington, the bullying kept going on her tribute page even after her death. (Glor) â€Å"Cyber-Bullying can cause the victim to become chronically depressed and to experience a complete loss of self-esteem. A short exposure to Cyber-Bullying can have long term effects. It can result in Cyber-Bullying Suicides.† (Cyber-Bullying Suicides - Cyber Bullycide Victims ) It has many forms such as degradation, harassment, cyber stalking, impersonation, flaming (using vulgar and angry language to start fights with the victim), password theft and hacking accounts, posting photos or videos, among several others. (Cyber-Bullying Suicides - Cyber Bullycide Victims ) Bullying has been around way before the internet, but now that it is online, rumors, pictures or other forms of cyber bullying make their way around the community much faster so it is easier to humiliate someone in front of mo re people. â€Å"In the Internet era, it appears there are more people interested in spewing hate than in countering it. On the social networking sites and on YouTube, inflammatory, hate-filled content overwhelms the limited efforts toShow MoreRelatedWhy Personal Information Is Risky On The Internet And The Situation Of Information Security1422 Words   |  6 Pagespeople for benefit reason or other reasons. This essay aims to introduce the risks to personal information on the internet and find some solutions to relieve even solve these problems. Firstly, following article will indicate why personal information is risky on the internet and the situation of information security in recent internet environment. Secondly, significant issues from information security will be shown. Finally, solutions and evaluations need to be come up with so that people can protectRead MoreTechnology Plan Template : North American University1090 Words   |  5 Pagesuse of various technologies for so phisticated problem-solving and information-retrieving purposes â€Å"(Means Olson, 1995). ââ€"  Describe information gathered from site visits, including best practices. Especially the ELA and Social studies teachers use chromebooks for essay submissions. Also in all four core subject areas use chromebooks for research. Chromebook usage also helps students to master gathering and citing information. CURRICULUM COMPONENT CRITERIA. The Plan must establish clearRead MoreEvaluation Essay of Facebook759 Words   |  4 PagesMichelle Maystrovich Evaluation essay Facebook One of the new phenomenon’s of our generation is facebook, and with over four hundred million users on it, it is definitely not hard to add friends easily. 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He refers to Erik Erickson, a psychologist who speaks about how self-alienation can result due to the pressures of society to individuals with various masksRead MoreSocial Media And Its Effects On Society1287 Words   |  6 PagesIt all started with social media, around since the 1960’s and started to thrive in the late 1990’s, that humans began to interact through cyberspace and changed human relationships forever. As the Internet grows to be further accessible to a number of households and public areas worldwide, the greater the immensity its aftereffects have on our lives as well. 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Not saying that retailers necessarily want our pictures or text messages, but what about our contacts or social networking profiles. If they gain access to this information, it would allow them to do what they like to do, and that is mass advertising. Even if retailers did exactly what they claim to do and only use this information accordingly, there are otherRead MoreSelf Concept And Self Esteem2181 Words   |  9 Pagesbetween the ideal self and the actual experience this is called incongruence (McLeod, 2008). This essay is focused on the self-esteem aspect of self-concept and will explore how culture affects self-esteem through looking at the core concepts and theories of self-est eem, evaluating, describing and summarizing 5 empirical articles and my personal experiences my personal views of and on self-esteem. In this essay culture is defined as a group within society that is characterizes by the language, beliefs

Lowering The Age Of Drinking Alcoholic And Drug Activities

of financial matters, the denial of drug utilization forces costs on society that far surpass the advantages. Others, for example, the psychoanalyst Thomas Szasz, made the same argument. We didn t take Friedman s recommendation. (Government commissions infrequently do.) I don t review that we even talked about authorizing heroin, however, we did examine (yet did not make a move on) legitimizing a drug, cocaine, that numerous individuals then contended was amiable. Our walking requests were to make sense of how to win the war on heroin, not to keep running up the white banner of surrender. More Discussion on lowering the age of drinking alcoholic and Drug activities: Alcohol misuse is now calculated to cost the NHS  £2.7 billion a year, nearly twice the equivalent pattern in 2001. But the price of alcohol to society as a whole is still greater, estimated to stand at  £17- 22 billion, and by some estimates is as high as  £55 billion. The evidence is clear that spending on alcohol services for all problem drinkers saves money and progress health outcomes. The monetary value of excessive alcohol consumption in the United States hit $223.5 billion in 2006 or roughly $1.90 per drink. Binge drinking is defined as taking in four or more alcoholic drinks per occasion for women or five or more drinks per occasion for human beings, and is the most usual kind of excessive alcohol consumption in the United States. The researchers found that the monetary value of excessive drinking wasShow MoreRelatedThe Legal Drinking Age Of The United States965 Words   |  4 Pagesopportunities like adults over the age of twenty-one. However, anyone between the age of eighteen through twenty are not allowed to purchase alcoholic beverages or attend bars because they are considered underage. Anyone between the age of eighteen and twenty should not be denied the right purchase alcoholic beverage. They are mature and well aware of the consequences alcohol leads to. Allowing the legal drinking age to lower to eighteen, it will decrease unsafe drinking activities, decrease misdemeanors,Read MoreThe Legal Drinking Age Should Not Be Lowered973 Words   |  4 Pages The Legal Age for Drinking Alcohol Should Not Be Lowered To 18 In the United States. Every state has the right to set its own legal drinking age. However, according to George Will in an article he wrote in the Washington Post about the legal drinking age, â€Å"drinking age paradox† â€Å"lowering the drinking age will cost the state ten percent of its federal highway funds and cause a significant uproar from contractors and construction unions.† It is therefore in the best interest of every citizenRead MoreThe Minimum Drinking Age Act Of 19841219 Words   |  5 Pagesabused drug. Underage parties involving alcohol are increasing in popularity among high school and college-aged students. The drinking age should be lowered to 18 because adults can legally marry, begin a career and support a family, as well as serve in the military and prison. Along with these and many other reasons, the rebellious nature for wanting to participate in illegal activities is an immense driving force for why teens and young adults drink illegally. Why is the Minimum Legal Drinking AgeRead MoreShould the legal age for the consumption of alcohol be increased to 21?863 Words   |  4 PagesIncreasing the legal age for the consumption of alcohol to twenty-one is a topic that has recently sparked much debate, with many people endorsing the idea of increasing the age of alcohol consumption. This is because it is thought that implementing such a law may curb youth binge drinking and alcohol related road accidents (Drug Free Australia: 2008). However there are many reasons as to why the legal age for alcohol consumption should not be increased. These include the fact that young people willRead MoreDont lower the drinking Age1229 Words   |  5 PagesDespite the problems that would arise, many people are beginning to feel that the drinking age should be lowered from twenty-one to eighteen. Studies have been made; however, no hard evidence suggesting lowering the minimum drinking age would help have surfaced. Although there are count less studies of how alcohol has many harmful effects on teenagers, there is a great deal of negative criticism about what if the drinking age is lowered. Some would say the morally right decision is to not allow teens theRead MoreThe Legal Drinking Age At The United States Of America1698 Words   |  7 Pagesthe legal age to drink alcoholic beverages in the United States of America. Some otherwise intelligent people want to lower the legal drinking age to eighteen rather than keep it at twenty-one, the current federally mandated drinking age. In Time Magazine Mary Cary, author of Time to Lower the Drinking Age, puts forth the position that lowering the drinking age would actually be beneficial to society. Though lowering the drinking age to eighteen may lead to solutions to underage drinking, many otherRead MoreLowering The Drinking Age Of The Age981 Words   |  4 PagesHowever, there are those who remain persistent in their requests to drop the drinking age to a slightly lower option. Opposition to the legal drinking age of twenty-one has shown to have some support from mostly younger groups of people, without much validation as to why a lowered drinking age would be beneficial to our country as a whole. Yet, there are still some interesting arguments for those in favor of dropping the age at which it is legal to drink to eighteen. Consider how many young adults chooseRead MoreWhy The Drinking Age During The U.s. Should Be Lowered1300 Words   |  6 PagesInsert name Professor’s name Course/class Date Why the drinking age in the U.S. should be lowered to 18 Getting to 18 years of age is an important milestone for a US resident because it is the legal age for independence, allowing the individual to make his or her decisions regarding tobacco smoking, driving and even joining the armed forces while being treated as an adult by the justice system. While this statement is essentially accurate, it is untrue concerning the ability to purchase and drinkRead MoreResearch Paper Drinking Age1565 Words   |  7 PagesThe legal drinking age refers to the youngest age at which a person is legally allowed to buy and consumes alcoholic beverages. The drinking age varies from country to country. Here in the United States the legal drinking age is twenty-one. There has been much debate on whether the drinking age in the United States should be lowered from twenty-one to eighteen. People in favor of keeping the drinking age at twenty-one believe that there will be less alcohol related injuries and deaths fromRead MoreThe Legal Drinking Age On Ame rica s Youth1749 Words   |  7 Pages In 1984, the legal drinking age was changed to twenty-one years of age. This change was made after the Prohibition. Studies during this time found that as the minimum legal drink age (MLDA) was lowered, there was an increase in youth traffic accidents. A study done after the legal drinking age was raised to twenty-one showed reduced youth drinking, youth drunk-driving, and accidents related to alcohol. The change of the minimum legal drinking age proved to be beneficial during this time period.

Strategic Management of Coca Cola †Myassignmenthelp.com

Question: Discuss about the Stratgic Management of Coca Cola. Answer: Introduction: It is a well-known fact that Coca Cola Company has emerged to be one of the most recognized organizations in the world. Founded in the year of 1886, the company has witnessed unprecedented success and incredible recognition in the market of non-alcoholic beverages and syrups. The success of the organization in terms of both the stock price as well as profitability in the last few years has helped the company emerge to be one of the most successful companies in the market of beverage products, operating successfully in more than 200 countries (Karnani 2014). Although the organization has been operating its business in the international market with considerable success, it is highly important to analyze the strategic objectives of the company and evaluate the implications of the same. Since the company is encountering cut-throat competition from some of the rival giants of the industry, it is important to analyze and evaluate the strategic objectives of the company. Brief Background of the Company: Coca Cola is a leading company in the soft drink industry that operates its business in more than 200 hundred countries. The strong brand recognition that the organization has accepted all over the world, has largely helped the company gain wider acceptance among the masses. While the organization has focused on creating the vision that intends to spread unalloyed happiness and joys in the life of every person, it keeps on creating a sense of positivity by engaging in a variety of Corporate Social Responsibility Acts. While the mission statement of the organization states that the objective of the company is to achieve huge revenue earning capacities, it also intends to create enduring value for each stakeholder associated with the company. The organization has multiple brands, such as Diet Coke, Fanta, DASANI, Minute Maid and many more (Archer et al. 2013). Although the organization encounters tough competition from some of the rival brands, such as Pepsi Co, Monster Beverage Corp. and Suntory Beverage Food Ltd., the company has been adopting innovative marketing campaigns, interesting CSR activities, effective promotional programs as well as cost controlling strategies that have been helping the organization gain competitive advantage over the rival giants (menon and Yao 2017). Core Business: Just like any other organization, even Coca Cola has a primary area or activity in which it intends to focus its business operations. Coca Cola Company has emerged to be the most successful company operating in the soft drinks industry of the world. The core business of the organization focuses primarily on the sale of beverages that includes protein-packed dairy products, juice products, spirits as well as other forms of soft drinks (Pfitzer et al. 2014). Although the organization has also been operating its business in other business areas, such as production and sale of packaged drinking water, its focus has been on the production of beverage products. The manufacture and sale of business of beverages form the core business of the organization (Muturi 2015). Organizational Structure: The organizational structure of an organization plays an integral role in the success of any company, as it is the structure of the company that determines exactly the process in which the tasks get allocated, or supervised within a company. Since Coca Cola is a multinational company, operating in more than 200 countries, the organizational structure adopted by the company is Separate International Division Structure. It should be noted here that the company has strictly divided its continental operations among five divisions: The Eurasia and Africa Group Europe Group Latin America Group North America Group Pacific Group (Ferie 2014) Now, since it is not possible to supervise and monitor the performance of the business activities across each region of the world, Coca Cola Company hires the staffs for each of the five stated regions, that work in isolation from the head office of the organization. The organizational structure of the company can also be explained with the help of the diagram below: Figure 1: Organizational Structure of Coca Cola Source : (Carvalho 2015) As it can be understood from the above diagram, Coca Cola follows a structural design that is very close ad akin to the functional design of an organization. While the CEO remains at the top of the organization, various subordinates manage the various business activities of the organization, such as finance, marketing or HR activities across different regions of the world. The Coca Cola Company ensures strong authoritative control over the regional managers and working staffs of its each regional branch. The divisional managers of the company are responsible for conducting business in the particular regions of the world. Each of the five different operating groups, mentioned above are again further subdivided into regions, the works of which are assigned to local heads. By allowing local job decisions to be taken by the local heads of the regional branches, the higher management authority of the organization can choose to reflect over and focus attention on long-term planning. Organizational Culture: The organizational culture of a company, that is the set of beliefs and ideologies underlying the business purpose of a company, largely determines the extent to which the stakeholders are motivated to work for the company. The organization embraces a Winning Culture at workplace, whereby the company demonstrates a healthy, employee-friendly workplace culture that encourages moral values such as honesty, integrity and collaboration at workplace. The employee-friendly culture helps in ensuring high quality workforce. The inclusiveness is also an integral aspect of the organizational culture of Coca Cola. The all inclusive culture of the company helps it to hire diverse people, enriched with a variety of talents and ideas. Since Coca Cola operates in a truly global world, it has the ability to encourage diversity at workplace, so as to operate in a fully multicultural nation. Besides, the organizational culture of the company is also considered to be a futuristic one, that exhibits a c lear understanding of the changing society of the present world. The company intends to promote as well as inspire happiness as well as optimism (Muturi 2015). Besides, it is also important to mention here that Coca Cola also follows an employee-friendly culture that helps the employees voice their own opinions and explain their viewpoints, rather than merely working in conformity with what the management authority expects them to do. Seen in this context, the organization enables the employees freely ventilate their ideas, participate in the business-related activities, as well as express their innovative ideas in the business (Rowlinson and Hassard 2015). Leadership Style of the Organization: Strategic thinking is highly important for any organization that intends to sustain itself in future, and there is no denying the fact that strategic thinking is always inextricable related to effective leadership of an organization. As it is a known fact that the vision is futile if an organization does not have effective leaders to execute the same. Considering this, it s important to evaluate the leadership style as followed in Coca Cola. Since positivity, optimism and happiness guide and underline the basic motto and working culture at Coca Cola Company, the company usually follows a laissez faire leadership style in each region of the world. As per the laissez faire style of leadership, the workers in specific regions of the world are being allocated with a set of objectives, that they are expected to accomplish within the given period of time as per the Key Business Indicators Index (Mooji 2013). The managers as well as the directors of the organization prefer to choose a relax ed form of leadership whereby they tend to leave the managerial decisions in the hands of the subordinates as long as they are able to achieve their KPI targets. It is because of the lack of autocratic leadership style, that the employees feel motivated to contribute to the success of the company in their own ways. Strategic Objectives and Challenges: Internal Analysis (Value Chain Analysis): Value chain analysis is useful to separate the business operation into a series of value generating activities by identifying the important activities in which a business engages. Once the factors are evaluated, the same is used by the company as a defensible competitive advantage (Caplan et al. 2016). The steps involved in the production of the cold drink can be stated here: The raw materials are collected and then they are sent for the manufacturing of the cold drink. In this process, the health and the safety of the particular ingredients are checked and processed thoroughly (Ghosh and Shah 2015). The operational and the logistic include the sending of the bottled drink to the particular places from where the drinks can be directly supplied to the consumers (Caplan et al. 2016). Next comes the packaging and the bottling of the product. It is one of the most important part of the complete production process and it includes a safety care that the particular organization does not have to face any kind of issue (Chalikias and Skordoulis 2016). With the detailed analysis, it can be easily said that the Company has been utilizing its prime operational activities well. It is the values of the organization that has lead the organization to reach the position where it is present at the particular time (Parmigiani and Rivera-Santos 2015). VRIO framewok: The internal analysis of the Organization can be made here by the means of VRIO framework. Value: If the distribution channel of the Organization is considered, it can be said that Coca Cola focuses more on the distribution of large markets like restaurants rather than the consumers directly. Thus, it can be said that the retail operation is more important for the organization. It is by the means of the particular distribution method, the company has been able to strengthen its distribution network largely (Rothaermel 2015). Rarity: The market size of Coca Cola is considered as rare because the company operates in a large distribution network. There are number of activities that the organization has to do before the final product is set for distribution. As it has been evident that the Company is only responsible for the manufacturing of the drink and that the bottles are manufactured somewhere else, it becomes important for the Company to build up a good relationship with these manufacturers as well (Meyer and Peng 2016). An efficient distribution channel has only helped the organization to maintain a good relationship in the market of its operation. Imitability: If the product of the Company is considered, there are a number of companies that imitate the products produced by the organization. There are a number of strategies like the push and pull strategies that are imitated by other organizations (Peng 2016). However, the size and the scope of the Company cannot be imitable by other organizations of the same nature. Organization: If the organization is taken into consideration, it has to be said that Coca Cola has been dominated by the market share. Coca Cola has a good market share overall the globe. The Company has been using the raw material available in different parts of the countries where the particular company operates (Meyer and Peng 2016). In fact, it is only by the means of availing the resources at the particular places of operations, the Company has been making profit. With the detailed analysis of the internal environment of the organization, it can be said that Coca Cola utilizes all kinds of facilities available in the market in order to carry out its operational activities. In addition to this, the company has an efficient team of expertise that actually put the organization in the position that it hails today. External Analysis (Porters Five Forces): According to Porters, there are major Five Forces that actually determines the profitability of a company within an industry. As commented by Crane et al. (2014), the weaker is the force, greater the opportunity for the Organization to perform better in the firm. The Five Forces of Porters analysis for Coca-Cola can be done here. Threat of new entrants: It has been found that Coca Cola is at a much higher and stronger position in the soft drink industry. Thus, the threat for capturing the market of the particular industry is low because Coca Cola has domination in the market already (Latif and Parker 2014). However, there still remain certain threats related to the size, price and the brand image distribution of the Company. Threat of Substitution: If the substitution products are considered, bottled water, sports drink and in fact coffee and tea can also be considered as a substitute to Coca Cola. In fact, there has been growth of various types of sports drinks and coffees and tea options that can be consumed by the consumers (Latif and Parker 2014). Threat of Suppliers: Suppliers of Coca Cola include the manufacturers as well as the secondary packaging suppliers. The Company itself is engaged in the manufacturing of the soft drink and not in the manufacture of the bottles (Hassan et al. 2014). This is the reason the Company has a high threat of bargaining power for the suppliers. Bargaining power of buyers: If the large scale buyers are considered, then they are the large scale grocers, restaurants and discount stores as well. The actual process of selling the soft drinks takes place from these grocers (Hassan et al. 2014). The bargaining power of the buyers is high because there are a number of substitutes that the particular drink can easily replace. Competitive rivalry: There are already huge numbers of rivals in the market that include Pepsi Co. and other soft drinks like diet coke and Fanta are the main competitors of the product. Therefore, the Company has great threat in terms of other products in the market (Latif and Parker 2014). Evaluation of the Current Strategic Position: With the detailed analysis that has been gained from the understanding, the SWOT analysis of Coca Cola can be done here. Strengths The strengths of the Company include the valuation of the Company. The value of the Company is as high as 79.2 billion dollars. This value is much higher than the other companies in the market (Masterman 2014). It has a global presence and a big market share. The promotional means undertaken by the Company such as the promotion using celebrities add benefits to the image of the Company. The Company also has a large base of loyal customers that has enhanced the distribution network of the Company (Grant 2016). Weaknesses Presence of some strong competitors like Pepsi acts as great weaknesses for the particular Company. There are no health drinks that the Company manufacturers and thus, there remains the chances that the Company has to deal with a number of issues related to the value of the product (Grant 2016). Opportunities There are a lot of opportunities for the particular business if the Company goes for product diversification. As it has been found, there are opportunities for coming up with a number of health beverages and packaged drinking water as well (Hassan et al. 2014). The Company also need to improve its supply chain management to reach the market more effectively. Threats The threats of the Company include the improper sources of the raw materials that are required for the production of the drink. With the issues like changing temperature and climate, the Organization has been found to face certain threats (Hassan et al. 2014). In addition to this, the competitors in the market also act as the major threats to the business activities of the Company. Table: SWOT analysis of Coca Cola (Source: Created by the Author) As it is evident from the Porters Five Forces Analysis, it is clearly evident that Coca Cola Company has gained sufficient recognition in the global market, and consequently the organization is not likely to encounter strong competition from the new entrants of the market. The kind of brand recognition that the company enjoys is incomparable and cannot be outrivaled by an emerging organization, given the fact that Coca Cola is an old, and a well-established organization. It is worthwhile to mention here that the organization has taken several steps to ensure that the company is able to maintain its global brand recognition. In order to distinguish itself from the competitors, such as PepsiCo and others, Coca Cola Company has been spending a lump sum amount of more than $250 million for the purpose of promoting the brand of the company (Wang 2015). As far as the competitive forces are concerned, it is clear that the organization does encounter cut-throat competition from some of the greatest rival giants of the industry. First of all, ever since the 19th century, Coca Cola and Pepsi Co have been battling in the global market, since the product offering of both the organizations is quite similar, such as orange juice as well as bottled water (Powell and Gard 2015). Besides, the very famous Dr. Pepper Snapple Group is also a major competitor of the organization that has also established much recognition in the realm of soft drinks and juice market. Keeping into consideration, the competition the organization encounters from these companies, it does require to adopt the objective of sustained competitive advantage. Keeping into consideration, the fierce competition in the market, Coca Cola keeps on adopting innovation in its products as well as strategies. The organization for example has adopted the product diversification policy whereby, unlike any of its competitors, the company has been able to offer a wide variety of 400 brands in more than 200 countries across the globe (Wilson and Wilson 2017). Besides, Coca Cola has always been well aware of the fact that it does face fierce competition from equally recognized companies, such as PepsiCo, and hence the company intends to employ effective distribution systems that helps it to make it accessible to the distant and remotely connected areas where the competitors products cannot easily reach. For example, the organization delivers its products even to the remotest localities of the African Continent. It is also needless to state that the organization also adopts a very competitive price policy, whereby the products are charged at a very low price. In fact, it is worthwhile to mention here that during the span of 1886 to 1959 a bottle of coke was available at the expense of a mere five cents (Shemwell 2016). Hence, the organization has always been able to g ain consumer loyalty by keeping its price at a minimal level, and it should continue to do the same in future. Besides, the organization has also engaged itself in a variety of CSR activities that helps the organization gain competitive edge over the other companies. As far as the VRIO framework is concerned, it has been observed that product differentiation is an important resource possessed by Coca Cola. As it is self-evident from the above discussion that the brand differentiation is a rare resource possessed by Coca Cola, and as and when a consumer thinks of buying a cola, the very first name that usually strikes his mind is that of Coca Cola. However, yet the organization may not be able to enjoy competitive advantage considering the fact that the product is equally imitable. In fact there are at least hundreds of generic colas available in the market that can imitate the taste of the beverages. However, the organizational brand image cannot be stolen, as Coca Cola keeps on reminding people how a Cola drink can open a bottle of happiness for them. Consequently, the company enjoys much greater brand recognition, which is not imitable, and hence it should further strengthen the marketing strategy. As far as Coca Cola is concerned, it becomes c learly evident that brand differentiation acts as the most effective resource for Coca Cola that should be exploited to the fullest by the organization. Besides, the distribution network of Coca Cola is also very huge, and consequently it is rare as well as less imitable (Ireland and Ashton 2017). The management authority of the organization has been well-aware of the fact that the push and pull distribution strategy adopted by the company can be easily imitated by some of its competitors as well, and this is the reason why the company has ensured that the size of the distribution channel is too huge to be imitated. Besides, in order to get best advantage of the available distribution network, the Coca Cola Company has also started entering foreign markets, that have not been explored so far by the rival brands, such as the market of Mexico and the African Continent. The vast global presence, huge market share as well as the brand equity of the comapy is huge sources of strength of the organization. The huge market area of business operation has helped the company gain its mammoth brand name. Besides, the celebrity marketing of the organization as well as a broader target market segment of the organization has largely facilitated the growth of the company. While the competitors of Coca Cola such as PepsiCo usually focuses on the youth population, while promoting its products Coca Cola keeps into consideration the older as well as younger group of people. However, the organization has been encountering a fall in sales owing to the production of the carbonated beverages that in turn causes obesity. Since the organization was losing out to the market share owing to the lack of health beverages, the company introduced the fruit juice brand named Minute Maid as well. Besides, the organization despite being a global brand, has faced accusations and law suits for the inefficient supply of water, and the company immediately adopted CSR activities in the specific regions, so that its organizational reputation does not get maligned (Kamani 2014). Recommendations for Future Growth Strategy: A detailed analysis has been conducted on the internal and the external factors that influence the strategic business of the Company. It is on the basis of the analysis, a number of recommendations can be made that would help the Company to improve their business strategies. Strengthening of the execution infrastructure: As it has been evident that Coca Cola operates from different parts of the world and it has different sub-segmentations for its operation. The approach made by the Company resulted in the growth in the core business. However, as a result of this growth, the organization as a whole faced issues in its organizational structure (Wilson and Wilson 2017)In order to overcome this issue, it is expected that the execution of the operation is strengthen by reducing the departmentalization and the managerial and the no managerial roles of the leaders in the organization. Focusing on the core business: As commented by Gomez (2015), that at times it happen that the particular Company loses its focus on the core business because of the presence of a variety of sub products. Similar type of situation is evident in case of the Coca Cola Company. It has been evident that there are a number of products that the company deals with. In case, if any kind of issue occurs for any particular product, the company as a whole focuses on the particular issue (Wilson and Wilson 2017). However, it is recommended that Coca Cola should focus on a particular product, the core product, the soft drink Coca Cola rather than focusing on other products that the Company deals with. Customer focused growth strategy: Another important strategy that can be undertaken by a soft drink company like Coca Cola is by the means of focusing on the need of the consumers of Coca Cola. It is for the same reason, recommended that the Company shall come up with better research and development strategies that shall help the company to understand the actual need of the consumers (Fung 2014). It is only on the basis of the information gained from the research certain product differentiation can be done. This shall help the organization to grow in the market. Improving organizational capabilities: As pointed out by Fung (2014), it is also important to understand the capabilities of an organization as well because the complete organizational growth and strategies actually help in the future growth of the particular organization. As it has been evident from the analysis of the organizational leadership capabilities as well as the organizational structure, it can be said that certain improvements can be made in it. For instance, the structure of the organization can be made horizontal rather than following a particular hierarchical structure in the organization. In addition to this, it is also recommended that at certain instances when it is required, the leadership approach can be changed as well. A transactional approach can be undertaken for improving the organizational activities (Wilson and Wilson 2017). Again, if the organizational culture is also considered, it can be said that a more collective approach can be made towards the organi zational leadership. Other recommendations: Apart from the above made recommendations, a number of other recommendations can be made that shall increase the pace of the growth of the Organization. For example, the Company could come up with better Corporate Social Activities that would improve the image of the Company in the society (Wilson and Wilson 2017). Improved CSR activities will also help in a promotional and advertisement part for the particular organization. Again, another important factor that the organization should undertake is on the performance management. It is an important part for the evaluation of the growth strategy and overall organizational performance. The recommendations made above have addressed all the issues that the Coca Cola has been facing in the recent time. It is expected that these strategies will be effective enough to create a better result in the overall organizational performance and activities. It is expected that if the recommendations are used by the organization than there shall be more prosperity that the Company gains in its business. Conclusion: To conclude, it must be noted that Coca Cola is a reputed multinational company that has achieved enormous amount of brand recognition which in turn has been contributing to the high profitability of the company. However, it is important that the organization primarily focuses on the core business products that is the beverages, instead of relying on product sub-groups as well. Besides, the organization should keep on engaging itself in more innovative marketing campaigns endorsing its products, promoting its brand by CSR activities and pleasing the consumers with a wide variety of innovative products, such as Blue Coke ad Diet Coke. 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